Privacy Policy

This Privacy Policy explains how Pizza Luce ("we," "us," "our," or "the Company") collects, uses, discloses, and safeguards your personal information when you visit our website at eat-pizzaluce.top, place orders, use our services, or otherwise interact with us. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please discontinue use of our website and services immediately.

We are committed to protecting your privacy and handling your personal data in an open and transparent manner. This Privacy Policy is designed to comply with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), the CAN-SPAM Act, and other applicable consumer protection regulations.

1. Who We Are

Pizza Luce is a food service business operating in the United States. We operate the website eat-pizzaluce.top and provide food ordering, delivery, and related services to our customers.

1.1 Contact Information

For all privacy-related inquiries, requests, or complaints, please contact us at [email protected].

2. Information We Collect

We collect various types of information in connection with your use of our website and services. The categories of personal information we may collect are described below.

2.1 Personal Identification Information

When you create an account, place an order, subscribe to our newsletter, or contact us, we may collect the following personal identification information:

• Full name — to personalize your account and process your orders
• Email address — to send order confirmations, receipts, and marketing communications
• Phone number — to facilitate delivery coordination and customer support
• Billing and delivery address — to process and deliver your orders
• Payment information — credit/debit card details or other payment method data (processed through secure third-party payment processors; we do not store full card numbers)
• Date of birth — where required for age verification purposes
• Username and password — for account creation and authentication
• Profile photo — if you choose to upload one to your account

2.2 Order and Transaction Data

When you place orders through our website, we collect information about your transactions, including:

• Items ordered, quantities, and prices
• Order history and frequency
• Special dietary requests or customizations
• Delivery preferences and instructions
• Payment transaction records and confirmation numbers
• Loyalty points, rewards, or promotional code usage

2.3 Usage and Technical Data

When you visit our website, we automatically collect certain technical and usage information, including:

• IP address — to determine your approximate location and for security purposes
• Browser type and version — to optimize your browsing experience
• Operating system — for technical compatibility
• Device type and identifiers — including mobile device identifiers
• Pages visited — including the pages you view, time spent on each page, and navigation paths
• Referring URLs — the website or link that directed you to our site
• Clickstream data — a record of the links you click and buttons you press
• Time and date of access — timestamps of your visits and activities
• Search queries — terms you enter into our website's search function

2.4 Cookie and Tracking Data

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behavior on our website. This includes session cookies, persistent cookies, and third-party cookies placed by our analytics and advertising partners. For detailed information, please refer to the Cookie Usage section (Section 8) of this policy.

2.5 Location Data

With your permission, we may collect precise geolocation data from your device to improve delivery accuracy and provide location-based services such as finding nearby store locations. You may disable location access through your device settings at any time.

2.6 Communications Data

If you contact us via email, telephone, live chat, or through our contact forms, we may collect and retain records of those communications, including:

• The content of your messages and inquiries
• Your feedback, reviews, and ratings
• Customer support tickets and correspondence
• Survey responses and participation data

2.7 Social Media Data

If you interact with our social media profiles or use social login features (such as logging in with Facebook or Google), we may receive certain information from those platforms in accordance with their own privacy policies. This may include your public profile information, email address, and profile picture.

2.8 Information from Third Parties

We may receive information about you from third-party sources, including:

• Third-party delivery platforms and food ordering aggregators
• Marketing partners and data analytics providers
• Payment processors and fraud prevention services
• Publicly available sources and directories

3. How We Use Your Information

We use the personal information we collect for various legitimate business purposes. Below is a comprehensive description of how and why we use your data.

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders and delivery requests
• Managing your account and account preferences
• Sending order confirmations, receipts, and status updates
• Processing payments and handling refunds or disputes
• Coordinating delivery logistics and communicating with delivery personnel
• Providing customer support and resolving complaints

3.2 Website Improvement and Analytics

• Analyzing website traffic, usage patterns, and user behavior to improve our services
• Conducting A/B testing and product development research
• Diagnosing technical problems and improving website performance
• Personalizing your experience based on your preferences and order history
• Developing new menu items, features, and services based on customer insights

3.3 Marketing and Promotional Communications

• Sending promotional offers, coupons, newsletters, and marketing emails with your consent
• Displaying targeted advertisements on our website and third-party platforms
• Running loyalty programs and reward schemes
• Informing you about new menu items, seasonal specials, or changes to our services
• Conducting customer satisfaction surveys and market research

3.4 Legal and Compliance Purposes

• Complying with applicable federal, state, and local laws and regulations
• Responding to lawful requests from law enforcement or government authorities
• Enforcing our Terms of Service and other legal agreements
• Preventing, detecting, and investigating fraud, abuse, or security incidents
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public

3.5 Business Operations

• Maintaining records for accounting, tax, and audit purposes
• Managing vendor and partner relationships
• Evaluating potential business transactions such as mergers, acquisitions, or asset sales

4. Data Sharing and Disclosure

We respect your privacy and do not sell your personal information to third parties for their own direct marketing purposes. However, we do share your information in certain limited circumstances as described below.

4.1 Service Providers and Business Partners

We may share your personal information with trusted third-party service providers who assist us in operating our website and delivering our services. These include:

• Payment processors — for secure payment processing (e.g., Stripe, PayPal, Square)
• Delivery services — third-party couriers or delivery platform partners
• Email service providers — for sending transactional and marketing emails
• Cloud hosting providers — for website hosting and data storage
• Analytics providers — such as Google Analytics for website usage analysis
• Customer support platforms — for managing support tickets and communications
• Marketing technology platforms — for advertising and campaign management
• Fraud prevention services — to protect against unauthorized transactions

All service providers are contractually required to handle your personal information in accordance with applicable privacy laws and our instructions. They are prohibited from using your data for any purpose other than providing services to us.

4.2 Legal Requirements

We may disclose your personal information if required to do so by law, court order, or government authority, or when we believe in good faith that disclosure is necessary to:

• Comply with applicable laws, regulations, or legal proceedings
• Respond to subpoenas, warrants, or other lawful requests by public authorities
• Protect the rights, property, or safety of Pizza Luce, our users, or others
• Prevent or investigate possible wrongdoing in connection with our services
• Enforce our Terms of Service

4.3 Business Transfers

In the event that Pizza Luce undergoes a business transaction such as a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website before your personal information becomes subject to a different privacy policy.

4.4 Aggregated and Anonymized Data

We may share aggregated, de-identified, or anonymized information that cannot reasonably identify you with partners, advertisers, or the public for business, research, or educational purposes.

4.5 With Your Consent

We may share your personal information with other third parties when you have given us your explicit consent to do so.

5. Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction.

5.1 Security Measures We Employ

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using industry-standard Secure Socket Layer (SSL) / Transport Layer Security (TLS) protocols.
• Payment Security: Payment card data is processed through PCI-DSS compliant third-party payment processors. We do not store full payment card numbers on our servers.
• Access Controls: Access to personal information is restricted to authorized employees and service providers who need it to perform their job functions.
• Password Security: User account passwords are stored in a hashed and salted format. We never store passwords in plain text.
• Regular Security Audits: We conduct periodic reviews of our security practices, systems, and infrastructure.
• Intrusion Detection: We employ technical systems to monitor for and detect unauthorized access attempts or suspicious activity.
• Data Minimization: We only collect the personal information that is strictly necessary for our stated purposes.

5.2 Limitations

6. Your Rights and Choices

Depending on your state of residence within the United States, you may have specific rights regarding your personal information. We are committed to honoring these rights in accordance with applicable laws.

6.1 California Residents — CCPA/CPRA Rights

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of collection, the purposes for which it is used, and the categories of third parties with whom it is shared.
• Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions provided by law.
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information with third parties. We do not sell personal information in the traditional sense; however, if any of our advertising or analytics activities constitute a "sale" or "sharing" under California law, you may opt out.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of sensitive personal information (such as precise geolocation, financial data) to only that which is necessary to provide services.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights. We will not deny you goods or services, charge you different prices, or provide a different quality of service because you exercised your rights.

6.2 General Privacy Rights (All U.S. Residents)

• Right of Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request correction of inaccurate or incomplete personal information.
• Right to Deletion: You may request that we delete your personal information, subject to legal obligations to retain certain data.
• Right to Data Portability: You may request a copy of your personal data in a structured, commonly used, and machine-readable format where technically feasible.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.
• Right to Opt-Out of Marketing: You may opt out of receiving marketing communications at any time.

6.3 How to Exercise Your Rights

To exercise any of the rights described above, please submit a verifiable request to us by:

• Email: [email protected]
• Website: eat-pizzaluce.top (via the contact form)

We will acknowledge receipt of your request within 10 business days and respond to your request within 45 calendar days. If we require additional time, we will notify you and may extend the response period by an additional 45 days. To verify your identity, we may ask you to provide information that matches our records. We will not charge a fee for processing your request unless it is manifestly unfounded or excessive.

You may designate an authorized agent to submit requests on your behalf. Authorized agents must provide written proof of authorization, and we may require you to directly verify your identity.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements.

When personal information is no longer needed, we will securely delete, destroy, or anonymize it in accordance with our data disposal procedures.

8. Cookie Usage

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertising.

8.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the basic functioning of our website, including shopping cart functionality, user authentication, and security features. These cannot be disabled.
• Performance and Analytics Cookies: Help us understand how visitors interact with our website by collecting anonymous usage statistics. We use tools such as Google Analytics for this purpose.
• Functional Cookies: Allow our website to remember your preferences, such as saved addresses, language settings, and previous order history.
• Marketing and Advertising Cookies: Used to deliver relevant advertisements to you on our website and across other websites. These cookies track your browsing behavior to build a profile of your interests.
• Third-Party Cookies: Placed by third-party services integrated into our website, such as social media sharing buttons, embedded content, and payment providers.

8.2 Managing Your Cookie Preferences

You can control and manage cookies in the following ways:

• Using the cookie consent banner presented when you first visit our website
• Adjusting your browser settings to block or delete cookies (note: this may affect website functionality)
• Using opt-out tools provided by third-party analytics providers (e.g., Google Analytics Opt-Out Browser Add-on)
• Visiting opt-out pages for interest-based advertising at optout.aboutads.info or optout.networkadvertising.org

For more detailed information about the cookies we use, their purposes, and your options for managing them, please review our full Cookie Policy available on our website at eat-pizzaluce.top.

9. Children's Privacy

Pizza Luce does not knowingly solicit or collect personal information from minors under the age of 18. Our services, including online food ordering, account registration, and loyalty programs, are directed exclusively to adults.

If you are a parent or guardian and you believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected]. We will take prompt steps to delete such information from our records.

We comply with the Children's Online Privacy Protection Act (COPPA), which prohibits the collection of personal information from children under 13 without verifiable parental consent. If we become aware that we have inadvertently collected personal information from a child under 13, we will delete it immediately.

If you are under the age of 18, you are not permitted to use our website or services, create an account, or submit any personal information to us. If you have questions about age verification or this policy, please contact us at the contact details provided.

10. International Data Transfers

Pizza Luce is based in the United States, and our primary data processing activities take place within the United States. However, in the course of providing our services, your personal information may be transferred to, stored, or processed in other countries where our service providers, partners, or technology systems operate.

10.1 Cross-Border Transfers

When we transfer personal data to other countries, we take steps to ensure that your data receives an adequate level of protection in those jurisdictions. These steps may include:

• Ensuring that our third-party service providers maintain appropriate data protection standards
• Including data protection clauses in our contracts with international service providers
• Limiting transfers to countries that have adequate data protection frameworks recognized by U.S. standards

10.2 Consent to Transfer

By using our website and services and providing your personal information to us, you acknowledge and consent to the transfer, storage, and processing of your personal information in the United States and other countries where our service providers operate. We will always handle your personal data in accordance with this Privacy Policy, regardless of where it is processed.

11. Third-Party Websites and Links

Our website may contain links to third-party websites, applications, or services that are not operated by Pizza Luce. This Privacy Policy does not apply to those third-party sites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

We strongly encourage you to review the privacy policy of every website you visit. Clicking on a third-party link will direct you to that third party's site, and any information you provide on those sites is governed by their own privacy policies.

Third-party services we may link to or integrate with include, but are not limited to, food delivery aggregators, social media platforms, payment providers, and mapping services. Each of these has its own privacy policies and data handling practices.

12. Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. At this time, our website does not respond to DNT signals because there is no universal standard for how companies should respond to such signals. We will continue to monitor developments regarding DNT and update this policy accordingly.

However, you may control data collection through our cookie settings and by using the opt-out mechanisms described in Section 8 of this policy.

13. How to File a Privacy Complaint

If you have concerns about how we handle your personal information or believe we have violated your privacy rights, we encourage you to contact us first so we can address your concerns directly and promptly.

13.1 Contact Us Directly

Please submit your privacy complaint or concern to:

• Email: [email protected]
• Subject Line: "Privacy Complaint"
• Website: eat-pizzaluce.top

We will acknowledge your complaint within 5 business days and provide a substantive response within 30 calendar days. If your complaint is complex, we may require additional time and will notify you accordingly.

13.2 Filing a Complaint with the Federal Trade Commission (FTC)

If you are a U.S. consumer and you believe that we have engaged in unfair or deceptive practices related to your personal information, you may file a complaint with the Federal Trade Commission (FTC):

• Website: www.ftc.gov/complaint
• Phone: 1-877-382-4357 (1-877-FTC-HELP)
• Address: Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580

13.3 California Residents — California Attorney General

If you are a California resident and believe your CCPA/CPRA rights have been violated, you may also file a complaint with the California Privacy Protection Agency (CPPA) or the California Attorney General's Office:

• California Privacy Protection Agency: cppa.ca.gov
• California Attorney General: oag.ca.gov/privacy/privacy-laws

13.4 Other State Regulatory Authorities

Residents of other states that have enacted consumer privacy legislation (such as Virginia, Colorado, Connecticut, Texas, or other states with comprehensive privacy laws) may have the right to file complaints with their respective state Attorney General's offices or designated consumer protection agencies.

14. Legal Basis for Processing (Where Applicable)

While the United States does not impose a single unified legal basis requirement for data processing as seen in some international frameworks, we process personal information based on the following grounds:

• Contract Performance: Processing necessary to fulfill your food orders, manage your account, and deliver services you have requested
• Legitimate Business Interests: Processing for fraud prevention, security, business analytics, and service improvement
• Legal Obligation: Processing required to comply with applicable federal, state, and local laws
• Consent: Processing for marketing communications and non-essential cookies, where you have provided express consent

15. Changes to This Privacy Policy

We reserve the right to update, modify, or revise this Privacy Policy at any time to reflect changes in our practices, services, legal requirements, or for other operational reasons. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this page
• Post a prominent notice on our website notifying users of the changes
• Send an email notification to registered users where the changes are significant

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information. Your continued use of our website and services after the effective date of any updated Privacy Policy constitutes your acceptance of the revised terms.

If you do not agree with the changes, you should discontinue use of our services and may request deletion of your personal data as described in Section 6.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please do not hesitate to contact us. We are committed to responding promptly and transparently.